Extant literature suggests that personal values influence consumers' choice, intention, and
preference for sustainable and environment‐friendly products. By adopting a replicative and …

This study contributes to the academic discourse on the evolution of virtual qualitative
enquiries in the wake of the accelerated adoption of digital technology following the COVID …

Insight into consumer value forms the basis for successful tourism management. The means-
end structures of consumer value in tourism are mainly investigated by qualitative, in-depth …

Multi‐method research was conducted in South Africa to explore the personal values that
shape millennial men's clothing retail store choices when purchasing semi‐formal/smart …

Many established clothing brands did not survive the global COVID‐19 pandemic, while
some unexpectedly departed from countries such as South Africa which is a gateway for …

This thesis examines the consumer value of nature-based tourism. Consumer value is a
central marketing concept that depicts why consumers buy and consume products and …

Objectives Despite the growing market share of online grocery shopping, there is a need to
understand customer perceived value due to the ongoing advancements in information …

Building an e-learning platform based on the user's point of view is getting the user to use
the system. In this study, value co-creation is adopted from service science theory that …

Value co-creation is created with the users when they consume or use the product or
services. Value co-creation is exclusive among individuals but can influence the user's …