Corporate social responsibility, employee engagement, well-being and the task performance of frontline employees
Purpose This research examines the role of corporate social responsibility (CSR) in the
workplace and its impact on frontline employees' work-related outcomes. Based on the CSR …
workplace and its impact on frontline employees' work-related outcomes. Based on the CSR …
The more the better vs. less is more: Strategic alliances, bricolage and social performance in social enterprises
Social enterprises (SEs) seek effective resource mobilization strategies that can translate
resources into improved performance, thereby achieving their social missions. Strategic …
resources into improved performance, thereby achieving their social missions. Strategic …
[HTML][HTML] Effects of internal marketing on strategic orientations in the banking sector
AH Mazzarolo, EW Mainardes… - International Journal of …, 2021 - emerald.com
Purpose The purpose of this study was to assess whether internal marketing tends to
influence the perception of bank employees regarding the strategic orientations of banks …
influence the perception of bank employees regarding the strategic orientations of banks …
[HTML][HTML] Examining the efficacy of non-market and market driving activities of B2B international firms
This study examines the impact of entrepreneurial and branding orientations on the two
facets of market driving activities (market and non-market focused) of B2B firms for …
facets of market driving activities (market and non-market focused) of B2B firms for …
Do employee orientation and societal orientation matter in the customer orientation—Performance link?
Although conventional wisdom suggests that customers are critical to a firm's success,
research remains inadequate on how to balance the firm's orientations toward different …
research remains inadequate on how to balance the firm's orientations toward different …
[HTML][HTML] Strategic orientation, strategic renewal, and the international performance of born global firms
The international business environment is both dynamic and turbulent. Accordingly, a new
venture's strategic orientation (SO) and ability to undertake strategic renewal (SR) are of …
venture's strategic orientation (SO) and ability to undertake strategic renewal (SR) are of …
[HTML][HTML] Marketing strategy and competitiveness: Evidence from Colombian SMEs
This study evaluates how three distinct marketing strategies (ie, marketing communication,
marketing innovation, and marketing uniqueness) impact the competitiveness level of …
marketing innovation, and marketing uniqueness) impact the competitiveness level of …
[HTML][HTML] Innovative approach and marketing skill: a case study of artisan entrepreneurs of India
Purpose This study aims to examine individual-specific market orientation as an innovative
approach and its relationship with marketing skills among artisan entrepreneurs in India …
approach and its relationship with marketing skills among artisan entrepreneurs in India …
[PDF][PDF] When stakeholder orientations matter: Modelling employee orientation, shareholder orientation and supply chain orientation as necessary and sufficient …
Businesses operate in an increasingly dynamic environment requiring that they strike a
delicate, healthy, and equitable balance among the interests of their numerous …
delicate, healthy, and equitable balance among the interests of their numerous …
[HTML][HTML] The impact of transformational leadership on service employees in the hotel industry
Transformational leadership is important to the hotel industry where employees play a
critical role in delivering the service. Transformational leadership is a leadership style that …
critical role in delivering the service. Transformational leadership is a leadership style that …