In this article, we review the recent expansion within the sales education literature from five
primary journals and the business literature at large. The five primary journals are the …

Purpose Determining the skills required for salespersons to maximize their effectiveness
was the main driver for conducting the present study. In order to identify those necessary …

Based on the industry need to hire qualified salespeople, a call to expand sales education at
universities has been continuously echoed. This article provides an updated overview of the …

During the last 10 years, scholars focused their attention on how sales education has
evolved and highlighted the relevant impact of teaching sales-related topics in tertiary …

Despite demand for new graduates seeking a sales position, student reticence toward
pursuing a sales career remains. While all students will not choose a sales career …

Purpose The purpose of this exploratory study is to investigate the impact of sales education
on recent graduates' career preparedness and understand how sales programs might …

Sales education has experienced significant growth recently, both in the number of schools
offering sales programs and in the amount of pedagogical attention dedicated to advancing …

BACKGROUND: The sales stereotype has been studied since the beginning of the last
century; in particular, the perceptions held by university students are relevant, because they …

Sales competitions provide students with opportunities to apply their understanding of sales.
Despite a long tradition of scholarship on sales role-plays, the answer to what drives student …

This article reports on an innovative Social Media Marketing Analytics course that was
developed to respond to current industry needs for marketing analysts with data‐driven and …