Purpose The aim of this paper is a first attempt to map and describe airline information
systems (IS) market, in the context of the latest trends affecting air services distribution …

This paper investigates the interplay between data-driven digital marketing strategies and
battery supply chain optimization in the battery-powered aircraft industry, with a focus on …

Measuring and managing airline services cannot be easily achieved using the tools
developed to measure brands in goods and most other services industries due to some …

Objective: This study aims to examine the effect of brand positioning, brand image, and
perceived price on the repurchase intention of low-cost carrier consumers. Design/Methods …

While the cabin waste of an aircraft has been recognized and criticized, there is not enough
research that explores its gravity in airlines and ways to reduce its total amount. This …

This chapter discusses the importance of airport business portfolios in the digitalisation of
aeronautical and non-aeronautical activities, particularly in this economy uncertainly period …

Environmental problems have been popular among companies to generate a positive image
in their potential consumers' minds by implementing greener policies since the green …

Мета. Стаття присвячена дослідженню суті модифікації конкурентних стратегій
підприємств внаслідок впливу кризових явищ на прикладі діяльності авіакомпаній …

This study investigates the relationship between emotions and the country of origin (USA
and UK) in passenger reviews of South American flights. It employs text analysis to identify …

This study investigates the relationship between emotions and the country of origin (USA
and UK) in passenger reviews of South American flights. It employs text analysis to identify …