This study aims to analyze the effect of promotions on Instagram, prices and menu variety on
purchasing decisions for Hanan Catering in Bandung City. This research approach uses the …

The goal of this study is to ascertain how digital entrepreneurship strategies are applied by
online business organizations in West Java from an Islamic perspective. This is a field …

In an increasingly cutthroat business environment, companies must be able to choose the
right strategy for the company's survival, particularly by marketing their products in …

This study aims to look into the effects of employee placement and selection at PT Kahatex
in Bandung Regency. Simple random sampling was used in this study's 699-person …

This study aims to determine how social media affects consumers' purchase intentions. 181
respondents were given questionnaires as part of a nonprobability sampling strategy that …

Universities are using social media more creatively in their marketing as a result of
digitalization. However, there are few theoretical models that explain the success of social …

Traditional media marketing is becoming increasingly impacted by technology. Businesses
can communicate, share information, and advertise their goods and services online. One of …

This study aims to examine how brand perception and price influence patrons' decisions at
the Bu Imas Bandung restaurant. For three (three) months, from December 2022 to …

As a result, the goal of this article is to examine the marketing mix used by Antam's
Padjadjaran Branch Group to market gold savings products, to evaluate the limitations and …