Has political marketing been over‐marketed? This article–taking a definition of political
marketing that (controversially) excludes news management and “spin” control–does not …

The third edition of The Dynamics of Political Communication continues its comprehensive
coverage of communication and politics, focusing on problematic issues that bear on the …

As a form of political communication, political advertising is both celebrated and reviled.
Over the past five decades, since its first appearance in campaigns in the 1950s, political …

This lucid and original work argues for a new style of political leadership, one which pays
deliberate and sophisticated attention to the emotional dynamics of the public. A case study …

Foreword Preface About the authors Acknowledgements Defining public relations-
Introduction The psychology of public relations communication Marketing public relations …

This paper addresses 11 statements of criticism of political marketing. These statements
represent the most commonly voiced issues and were collected from marketers and political …

Based upon analysis of existing theoretical literature and current political practice this book
addresses both the use of marketing and its impact (real and potential) upon democracy by …

The projections blasted across the pages of American newspapers in September 2000:
Gore to win easily, the stories said. Models carefully tested by political scientists indicated …

The perceived importance of five technical service qualities (Gronroos 1984) or features (ie
national and local policies, leaders, values and candidates), and voters' ratings of the …

Vor dem Hintergrund tiefgreifender Veränderungen im soziokulturellen, politischen und
massenmedialen Umfeld politischen Handelns ist die Kommunikations-, Medien-und …