Transformative marketing has been heralded as the future of marketing. While the initial
catalyst for transformative marketing was the desire of customers for more meaningful …

The exponentially growing literature on Industry 4.0 technologies and their implications for
supply chains exhibits valuable insights alongside considerable fragmentation. While prior …

As digital technologies disrupt one sector after another, many companies are actively
embracing digital transformation. However, the relationship between digital transformation …

Inspired by burgeoning scholarly interest in the role of digitalization in the COVID-19
pandemic, this paper examines how the COVID-19 pandemic is driving or constraining the …

Prior studies articulate the growing synergy between Industry 4.0 (I4. 0) technologies and
CE techniques. However, the literature lacks empirical evidence regarding boardrooms' …

In this research, we examine how small and medium enterprises (SMEs) build their
resilience capability during a crisis, through the adoption of digital technologies. Utilizing a …

Research often illustrates the importance of digital transformation for small and medium-
sized enterprises (SMEs), particularly during external disruptions. However, little attention …

In our digital era, many small and medium-sized enterprises (SMEs) face the challenge of
relying on digital platforms to enhance their business model innovation. Prior research on …

The paper assesses the ways in which digital transformation in Montenegro influences the
use of digital marketing in business, determining the impact of this concept on promotion …

The importance of data-driven decisions and support is increasing day by day in every
management area. The constant access to volume, variety, and veracity of data has made …