The emergence of omnichannel retailing has revolutionized the way traditional e‐commerce
business operates, subsequently bringing fundamental changes to consumer expectations …

In recent times, the increasing accessibility of mobile technology has led to changes in
consumers' purchasing behavior. Despite the gloom and doom hearsay about how …

This study synthesises current understanding and developments in omnichannel marketing,
provides a comprehensive and structured review of this domain, and suggests future …

An increasing number of omnichannel retailers operate physical and online channels and
implement various strategies that integrate both channels. For example, some retailers have …

The “buy online and pick up in store”(BOPS) mode is gaining tremendous popularity among
retailers since it is convenient for consumers and brings additional store sales to retailers …

Webrooming (practice whereby products are researched online before making an offline
purchase) has been recognized as a prevalent form of cross-channel shopping behavior …

This paper investigates a Buy-Online-and-Deliver-from-Store (BODS) strategy where a
manufacturer sells products through both online and offline channels and employs the …

Purpose This paper aims to explore how omni-channel data flows should be integrated by
specifying what data, omni-channel agents and information and digital technologies (IDTs) …

An increasing number of retailers are allowing consumers to freely switch between online
and offline and conducting coupon promotions to stimulate channel transfer. This paper …

The strategic interactions of consumers and supply chain (SC) players are significantly
influenced by online reviews. This study develops centralized and decentralized dual …