User stickiness is an important factor in the development of live streaming shopping
platforms, which describes the degree of users' attention to the platforms. Although some e …

Live streaming commerce has emerged as a novel form of online marketing that offers live
streaming commerce platforms a means of meeting different user groups' needs. The …

The rise in the service economy has been fueled by breakthroughs in technology,
globalization, and evolving consumer patterns. However, this sector faces various …

Purpose Social live streaming services (SLSS) have infused gamification into interface
design and feature applications. Firms adopt gamification mechanisms to win customer …

Famous video bloggers (vloggers) on YouTube can develop large audiences, which can be
related to the gaining of audience engagement (AE), manifested by the viewers' participation …

Gamification uses game design techniques, game thinking, and game mechanics to
enhance non-game context. Gamification usually refers to applications and processes …

Participants in real-time online sessions, be it (business) meetings, virtual school lessons, or
social live streams, all engage in cyber social interactions. Unlike parasocial interactions …

Among YouTube content creators from the Western culture, it is becoming more and more
present to upload their YouTube content on the Chinese video-sharing platform Bilibili …

Many people around the globe use social media on a daily basis. Information shared on
social media can have a great impact on society. This underlines the importance of …

This study seeks to investigate how mobile phone addiction affects academic performance. It
focuses on mobile phone addiction, including internet addiction, game addiction, and …