Purpose This study evaluates the current responsibilities, skills, and knowledge sets
required by marketing managers. Furthermore, it seeks to make projections about the future …

Making strategic decisions in a dynamic business environment has become a challenge for
business people, especially in small and medium-sized enterprises (SMEs). Contextual …

This research offers a rich narrative explaining this multifaceted relationship by exploring the
transformative impact of Artificial Intelligence (AI) on marketing by adopting a qualitative …

Despite the importance of Marketing Intelligence (MI) and the Internet of Things (IoT),
Customer Relationship Management (CRM), and Customer Experience Management (CEM) …

This study examines the association between marketing intelligence and competitive
advantage in telecommunications companies in Egypt. Specifically, it investigates the role of …

Marketing and business intelligence approaches in this study were used to obtain
information and develop the potential of leading sectors in Wonosobo Regency. The object …