Social media and consumer engagement: a review and research agenda
V Barger, JW Peltier, DE Schultz - Journal of Research in Interactive …, 2016 - emerald.com
Purpose In “Social media's slippery slope: challenges, opportunities and future research
directions”, Schultz and Peltier (2013) asked “whether or how social media can be used to …
directions”, Schultz and Peltier (2013) asked “whether or how social media can be used to …
Consumer behavior in social commerce: A literature review
KZK Zhang, M Benyoucef - Decision support systems, 2016 - Elsevier
The emergence of social commerce has brought substantial changes to both businesses
and consumers. Hence, understanding consumer behavior in the context of social …
and consumers. Hence, understanding consumer behavior in the context of social …
[HTML][HTML] How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective
R Zheng, Z Li, S Na - Journal of Retailing and Consumer Services, 2022 - Elsevier
In the emerging retail market, e-tailers operating in developing economies have to cope with
the rapid use of the Internet, new electronic purchasing methods and online selling …
the rapid use of the Internet, new electronic purchasing methods and online selling …
From direct marketing to interactive marketing: a retrospective review of the Journal of Research in Interactive Marketing
Purpose This study aims to present a retrospective of the Journal of Research in Interactive
Marketing (JRIM) on its 15th anniversary. The retrospective includes an analysis of JRIM's …
Marketing (JRIM) on its 15th anniversary. The retrospective includes an analysis of JRIM's …
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust
Purpose This study explores central questions related to the connections between brand
interactivity and involvement on brand-related outcomes (brand trust and loyalty) through …
interactivity and involvement on brand-related outcomes (brand trust and loyalty) through …
How do experiences enhance brand relationship performance and value co-creation in social commerce? The role of consumer engagement and self brand …
The presence of brands on social networking sites is raising the competitive bar and
providing opportunities for consumers to experience products and services. In this sense, it …
providing opportunities for consumers to experience products and services. In this sense, it …
Influence of social media marketing communications on young consumers' attitudes
RG Duffett - Young Consumers, 2017 - emerald.com
Purpose This paper aims to examine the influence of interactive social media marketing
communications on teenagers' cognitive, affective and behavioral attitude components in …
communications on teenagers' cognitive, affective and behavioral attitude components in …
Sustaining customer engagement behavior through corporate social responsibility: The roles of environmental concern and green trust
Prior studies on high-fit corporate social responsibility programs have yield equivocal
findings; some studies have shown a positive impact on desirable customer outcomes and …
findings; some studies have shown a positive impact on desirable customer outcomes and …
Seeing destinations through vlogs: implications for leveraging customer engagement behavior to increase travel intention
Purpose This study aims to understand customers' watching experience with travel vlogs
and its impacts on one of the most prominent manifestations of customer engagement …
and its impacts on one of the most prominent manifestations of customer engagement …
Content marketing in e-commerce platforms in the internet celebrity economy
Purpose With the popularity of social media and, recently, live streaming, internet celebrity
endorsements have become a prevalent approach to content marketing for e-commerce …
endorsements have become a prevalent approach to content marketing for e-commerce …