In January 2014, AT&T introduced sponsored data to the US mobile data market, allowing content providers (CPs) to subsidize users' cost of mobile data. As sponsored data gains …
In a sponsored content scheme, a wireless network operator negotiates with a sponsored content service provider where the latter can pay the former to lower the cost of the mobile …
L Zhang, W Wu, D Wang - Proceedings of the 2015 ACM SIGMETRICS …, 2015 - dl.acm.org
Data traffic demand over the Internet is increasing rapidly, and it is changing the pricing model between Internet service providers (ISPs), content providers (CPs) and end users …
Sponsored content policy enables a content provider to pay a network operator, and thereby their users access contents from the content provider through network services from the …
Data rewarding is a novel business model leading a new economic trend in mobile networks, in which the operators stimulate mobile users to watch ads with data rewards and …
RTB Ma - Proceedings of the 10th ACM International on …, 2014 - dl.acm.org
Unlike telephone operators, which pay {\em termination fees} to reach the users of another network, Internet Content Providers (CPs) do not pay the Internet Service Providers (ISPs) of …
L Zhang, D Wang - 2014 IEEE Conference on Computer …, 2014 - ieeexplore.ieee.org
With the popularity of bandwidth-intensive mobile applications and mobile devices, the data traffic is increasing fast nowadays. This poses huge burden to the Internet service providers …
A sponsored content policy enables a content provider (CP) to pay a network service provider (SP), and thereby mobile users (MUs) can access contents from the CP through …
With a sponsored content scheme of mobile services, a content provider can encourage end users/subscribers to access its contents, eg, with an advertisement, by paying part of the …