An important factor in consumers' acceptability, beyond visual appearance and taste, is food
texture. The elderly and people with dysphagia are more likely to present malnourishment …

This article details the theoretical foundation of haptics in consumer research. We structure
the review using a continuum from proximal touch‐based interactions to increasingly distal …

Virtual technologies will change the way we consume in the digital environment in the future.
Such technologies can provide consumers with a multi-sensory experience in contrast to the …

The goal conflict between short-term indulgence and long-term health considerations is at
the heart of unhealthy food choices and is thus a key contributor to increased adiposity …

In food packaging, light and pale colors are often used to highlight product healthiness.
What has been largely overlooked is that this seemingly positive health cue may also …

Purpose–The purpose of this paper is to conceptualize the holistic nature of brand image for
fashion-related products and to complete the initial stage of scale development, determining …

Sensory elements are an important aspect of both offline and online retail stores and can
non-consciously influence consumer judgments and purchase behavior. In offline settings …

Visual elements of packaging design serve as a powerful, cost-efficient tool for
manufacturers and retailers alike to communicate sensory features of the product to …

Sensory Marketing offers a global view of the use of senses in marketing strategy based on
consumers' perception and behaviour. Integrating the company constraints and classical …

In the existing literature, the relationship between the roughness/smoothness of food
packaging surfaces and healthiness perception has not been persuasively concluded. To fill …