Originally, human communities were comprised of people who shared a value system and
interpersonal trust (Wiegandt, 2009). The basic motive for belonging to a community has …

Social networks including various social media are one of the main online marketing tools
that help to achieve marketing aims of the company. Most of social media overlap and have …

Integrating resource-based view and opportunity–motivation–ability framework, we theorize
that social commerce represents firms' opportunity to access valuable social media …

Many important findings and discoveries in science and everyday life are the result of
serendipity, that is, the unanticipated occurrence of happy events such as the finding of …

Растущая популярность использования социальных сетей и мессенджеров обусловили
появление феномена «социальная коммерция», представляющего собой новую …

The gradual emergence of social commerce is enhancing the development of businesses.
The opinions exchanged and information shared by each consumer in the community affects …

Small businesses represent an important element of many western economies. However,
they often struggle with resources needed to succeed, and small business owners often …

The development of Web 2.0 technologies and social media, along with the emergence of
wikis, blogs, online communities, and social networks, has rapidly transformed e-commerce …

Due to an increase in manipulated online reviews, giant e-vendors such as Amazon. com,
are trying ways to deter untruthful online reviews. One of their strategies was to make sure …

Title: Digital entrepreneurship and the sharing economy/edited by Evgueni Vinogradov,
Birgit Leick, and Djamchid Assadi. Description: 1 Edition.| New York: Routledge, 2021 …