The metaverse is an emerging area of research and has a lot of potential in providing
individuals with an alternate place of inhabitation. The importance of metaverse escapism …

Purpose This research paper aims to examine consumers' perceptions and behaviours
towards “pre-loved luxury fashion products” and focusses on analysing the moderating …

The growth of the Metaverse has been massive in the last two years. However, limited
evidence exists to understand how consumers perceive it as a potential retail space. This …

Why do fashion brands enter the metaverse when the benefits of using this virtual reality
space are not yet clear to the industry? What motivates them to venture into the complex …

Purpose This study examined the differential effects of printed advertisements with luxury
and nonluxury brands on consumer brand attitude persuasion using a qualitative …

The application of the metaverse as a technology to support life is a hot topic these days.
This systematic literature review analyzes how the metaverse is used to support business …

The Metaverse is a rapidly developing technology that has attracted interest from various
companies. Experts predict exponential growth in profits from the Metaverse market in the …

The issue of uncertainty in decision modelling for control engineering tools that support
industrial cyber-physical metaverse smart manufacturing systems (ICPMSMSs) can be …

The promise of the metaverse as a collective, virtual, and shared social space is
revolutionizing digital retail. This study provides groundbreaking insights into customer …

This study represents ongoing research to investigate the impact of self-avatar beautification
on consumers' willingness to pay for products virtually tried on with a beautified avatar …