This research proposes a conceptual model based on the stimulus-organism-response (S–
OR) theoretical framework which links perceived website/app quality and image (stimuli) to …

This study investigates the relationship between social currency and customer experience
concerning online travel agencies. Riding on the theory of planned behavior (TPB), we …

Online service failure: antecedents, moderators and consequences | Emerald Insight Books
and journals Case studies Expert Briefings Open Access Publish with us Advanced search …

Artificial intelligence (AI) is an important link between online consumers and the tourism
industry. AI-chatbots are the latest technological advancement that have shaped the tourism …

The aim of this study is to examine the factors influencing consumers' intentions to use drone
food delivery services drawing on four theories, namely the theory of planned behaviour …

The present study intends to unleash the influence of social media marketing (SMM) on
purchase intention (PI), brand trust (BT) and brand loyalty (BL) in the setting of online travel …

This study aims to examine the purchase behaviour decision like drivers and barriers for
Grocery Shopping Apps (GSAs) as well as discover the role of customer involvement in …

Purpose To build long-term relationships and gain a competitive edge, marketers need to
provide customers with unique and distinct experiences that they cannot find in other …

This study investigates the influence of consumption value on tourists' intention to purchase
travel products online through the lens of the theory of consumption value framework. We …

The purpose of this study is to examine travelers' actual behavior with regard to an online
travel purchase by extending the Unified Theory of Acceptance and Use of Technology …