A multi-stakeholder perspective of relationship marketing in higher education institutions
This study discusses a robust narrative of the relationship between higher education and the
stakeholders in the digital era. It proposes an integrated higher education marketing …
stakeholders in the digital era. It proposes an integrated higher education marketing …
Sustainable marketing and the role of social media: an experimental study using natural language processing (NLP)
Marketing has changed fundamentally in the new millennium. At the same time, sustainable
marketing strategies have evolved to meet the challenges of environmental issues. In this …
marketing strategies have evolved to meet the challenges of environmental issues. In this …
[HTML][HTML] CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting
This study compares the two widely used methods of Structural Equation Modeling (SEM):
Covariance based Structural Equation Modeling (CB-SEM) and Partial Least Squares based …
Covariance based Structural Equation Modeling (CB-SEM) and Partial Least Squares based …
Green marketing strategies, environmental attitude, and green buying intention: A multi-group analysis in an emerging economy context
The present study investigates the association between green marketing mix strategies and
the green buying intentions of consumers in an emerging economy. The focus is on the …
the green buying intentions of consumers in an emerging economy. The focus is on the …
Explaining the revival strategies of Indian MSMEs to mitigate the effects of COVID-19 outbreak
Purpose Micro, small and medium enterprise (MSME) is the kingpin of Indian economy. It
contributes to 48% of India's exports and provides employment to 110 million people. As a …
contributes to 48% of India's exports and provides employment to 110 million people. As a …
Sustainable and resilient e-commerce under COVID-19 pandemic: a hybrid grey decision-making approach
SY Alwan, Y Hu, AAMH Al Asbahi, YK Al Harazi… - … Science and Pollution …, 2023 - Springer
E-commerce saw a paradigm shift during COVID. Consumers turned to online shopping
when pandemic lockdowns caused brick-and-mortar stores to shut for extended periods …
when pandemic lockdowns caused brick-and-mortar stores to shut for extended periods …
Digital transformation and its influence on sustainable manufacturing and business practices
IAR Moghrabi, SA Bhat, P Szczuko, RA AlKhaled… - Sustainability, 2023 - mdpi.com
The paper focuses on the relationship between businesses and digital transformation, and
how digital transformation has changed manufacturing in several ways. Aspects like Cloud …
how digital transformation has changed manufacturing in several ways. Aspects like Cloud …
Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery
The use of digital resources through digital marketing is an option to be able to reach
customers, build interactions with customers in real time and finally achieve customer …
customers, build interactions with customers in real time and finally achieve customer …
Sustainable digital marketing under big data: an AI random forest model approach
Digital marketing refers to the process of promoting, selling, and delivering products or
services through online platforms and channels using the internet and electronic devices in …
services through online platforms and channels using the internet and electronic devices in …
Determinants of the intention to adopt digital-only banks in Malaysia: The extension of environmental concern
Digital-only banks have not achieved adoption expectations despite being one of the latest
innovations in fintech. Several digital-only banks in the United States and Japan have gone …
innovations in fintech. Several digital-only banks in the United States and Japan have gone …