Research on the topic of colour–shape correspondences started in the early 20th century
with the Bauhaus artist Wassily Kandinsky. However, more recently, the topic has been …

This research experimentally investigates whether Unity-in-Variety can account for the
aesthetic appreciation of websites. In a first study we designed two sets of web pages …

Classical conditioning theories of addiction suggest that stimuli associated with rewards
acquire incentive salience, inducing emotional and attentional conditioned responses. It is …

Progress indicators act as a status indicator for the visual response process, which in turn
has a significant impact on human-computer interaction. We often see ring type and bar type …

Colors influence our daily perceptions and expectations that manifest in a variety of ways.
This research has three main objectives: to demonstrate the relationship between the colors …

According to the literature, simple shapes induce emotional responses. Current evaluations
suggest that humans consider angular shapes as “bad” and curvilinear forms as “good,” but …

This thesis brings together historical and empirical research on colour-shape
correspondences. Historical accounts usually start with Wassily Kandinsky's universal visual …

It has been shown that there is a non-random association between shape and color.
However, the results of previous studies on the shape-color correspondence did not …

There are suggested to be similarities between what is aesthetically preferred and artistically
produced; however, little research has been conducted that directly examines this …

Responses to colored patterns were collected for a group of 60 naive participants. We
explicitly aimed at affective responses, rather than aesthetic judgments, so this is not 'color …