Green products are crucial for a sustainable future. Without a strong understanding of
consumer intent toward green products and research gaps, translating the availability of …

This study explored the generation gap in American consumers' green perceptions and
purchase intentions across four generations (Gen Z, Y, X, and Baby Boomers) from the …

Purpose This study compares the impact of three drivers of sustainability behavior
(perceived quality, social influences, and online education) and three transformative …

In the context of sustainable consumption, this study aims to understand the determinants of
the intention to purchase secondhand products, exploring the direct and indirect effect of …

The sharing economy substitutes owning with accessing, promoting sustainable
development by reducing excessive consumption and resource overuse, which harm the …

Few studies have analyzed the mechanisms of how environmental labels influence
consumers' perception and consequent behavior. The present study puts forth specific …

The COVID-19 pandemic has led to an increase in the use of personal protective equipment
and single-use plastics, which has exacerbated plastic littering on land and in marine …

In academic studies, various models of green consumer behavior have attempted to explain
green consumption behaviors based on traditional theories. In examining the literature, it …

The green economy (GE) concept is believed to have the ability to turn natural resources
into wealth in a sustainable manner. As a result, the GE concept is viewed as a magic key to …

In the face of escalating environmental concerns, an expanding consumer base actively
seeks authentic and transparent information traceability to reinforce their dedication to …