Web 2.0 and the social networks have changed how organizations interact with their publics.
They enable organizations to engage in symmetric dialogic communications with …

In the current digital era, Enterprise Data Management (EDM) plays a pivotal role in
enhancing business performance by ensuring efficient handling of diverse data sources and …

Increasingly firms are looking to use social media to connect with different stakeholders as
plans on building presence on such platforms are becoming part of top-level strategy. The …

This study aims to examine the role of social media marketing on the performance of micro-,
small and medium-sized enterprises (MSMEs) during the COVID-19 pandemic. This …

The Covid-19 pandemic has imposed the government to provide a mass restriction policy,
and businesses respond to this issue by adopting technology and social media marketing …

The purpose of this study is to examine how firms implement social media systematically to
drive strategic marketing actions. To this end, the study conceptualises social media …

Social media marketing (SMM) plays an important role in business communication,
marketing, operations, and other activities. There is a growing interest among researchers …

This study aims to identify the consequence of social media usage on firm performance. To
this end, it proposes a conceptual map that shows promising linkages between the maturity …

The past few years have witnessed growing governmental interest in engaging citizens
through social media. With this interest comes a genuine need to understand the process …

This study extends and tests the dual factor model of technology usage (Cenfetelli, 2004,
Cenfetelli and Schwarz, 2011), which recognizes enablers and inhibitors as two distinct …