Avatars are becoming increasingly popular in contemporary marketing strategies, but their
effectiveness for achieving performance outcomes (eg, purchase likelihood) varies widely in …

Nowadays, chatbots is one of the fast rising artificial intelligence (AI) trend relates to the
utilisation of applications that interact with users in a conversational format and mimic …

Product-review videos can be a promising marketing method. The popularity of using videos
as a medium for product reviews is evidenced by the number of channels that are used to …

Over the last two decades, plenty of work has been carried out on the applications, benefits,
and values of numerous digital technologies in the retail sector. However, due to the wide …

Researchers have systematically investigated the influence of online reviews on consumer
perceptions and decisions to purchase products, but hitherto have not attended to the …

The volume of cross-border electronic commerce (CBEC) is quickly becoming a new form of
international trade. Behind this development, information technology plays a critical role in …

Advanced online product presentation technologies such as virtual mirrors enable
consumers to experience products like they are actually present with them in the real world …

The availability of information and variety of online purchase options are increasing for
consumers shopping for complex products (eg, cars, real estate). This situation, and …

Purpose The main aim of this research is to portray how augmented reality (AR)
characteristics (augmentation, interactivity, personalization, spatial presence, novelty …

This work proposed an integrated model incorporating review quality and quantity to explore
the extent to which consumers adopt electronic word-of-mouth (e-WOM) information. A linear …