Cultural and global perspectives to relationship management in international public relations: The Sino-Chilean case study
C Labarca, P Ampuero Ruiz - International Communication …, 2021 - journals.sagepub.com
There is still debate on whether a global public relations model may be applied in any
cultural setting. This article contributes to this discussion by presenting empirical evidence …
cultural setting. This article contributes to this discussion by presenting empirical evidence …
Small and medium technology enterprises in Zhongguancun and Silicon Valley: Regional innovation system approach
A Trunina, X Liu, J Chen - Journal of Science and Technology Policy …, 2019 - emerald.com
Purpose The purpose of this paper is to contribute to the understanding of similarities and
differences between small and medium technology enterprises of Zhongguancun in China …
differences between small and medium technology enterprises of Zhongguancun in China …
17 Personal influence in public relations
K Sriramesh, J Fisher - Handbooks of Communication Science, 2021 - degruyter.com
This essay seeks to dispel the popular assumption that public relations is conducted mostly
through mass-mediated communication and to highlight the importance of personal …
through mass-mediated communication and to highlight the importance of personal …
De-westernizing public relations: A comparative and global perspective on the influence of personal and patronage relationships across the world
C García - Catalan Journal of Communication & Cultural …, 2024 - intellectdiscover.com
This article highlights diversity and pluralism in the field of public relations. It challenges the
normative ideals that books have traditionally taught us about how communication between …
normative ideals that books have traditionally taught us about how communication between …
Reimagining a glocal framework: the search for academic legitimacy in Chinese public relations discipline from 1985 to 2018
This paper provides a national narrative of the rise of public relations (PR) as an academic
discipline in China, particularly how the PR discipline has emerged and figured in global …
discipline in China, particularly how the PR discipline has emerged and figured in global …
Innovation of transmission process in networks communication from business alliances to educational alliances
T Thanapakit - 2017 - repository.nida.ac.th
This research is a qualitative research, aimed to study a transmission process, success and
failure factors and to design a model of a network communication from business alliances to …
failure factors and to design a model of a network communication from business alliances to …