The role of perceived value in promoting customer satisfaction: Antecedents and consequences
P Mbango - Cogent Social Sciences, 2019 - Taylor & Francis
The aim of this study was to investigate the role of perceived customer value in promoting
customer satisfaction in the South African leafy vegetable market. The study also examined …
customer satisfaction in the South African leafy vegetable market. The study also examined …
[HTML][HTML] Precursors and outcomes of satisfaction in business-to-business relationship marketing. Insights from Hawkers/street vendors leafy vegetable market in South …
P Mbango, W Mmatli - Cogent Social Sciences, 2019 - Taylor & Francis
The purpose of the empirical study was to determine the precursors and outcomes of
customer satisfaction in the South African hawkers/vendors in the leafy vegetable market …
customer satisfaction in the South African hawkers/vendors in the leafy vegetable market …
Impact of relationship marketing dimensions on word of mouth communication in the insurance industry in Nigeria
OA Isimoya, MS Olaniyan - Acta Universitatis Danubius. Œconomica, 2020 - ceeol.com
Insurance plays a prominent backbone in a country's economic growth through its financial
intermediary role. Although previous researchers have examined the different factors that …
intermediary role. Although previous researchers have examined the different factors that …
Drivers and barriers to green supply chain management in the South African cement industry
A Nteta, J Mushonga - Journal of Transport and Supply Chain …, 2021 - jtscm.co.za
Background: The cement industry in South Africa is lagging behind the green supply chain
management (GSCM) revolution that has influenced many sectors to re-evaluate their …
management (GSCM) revolution that has influenced many sectors to re-evaluate their …
Business-to-business framework of relationship marketing in the South African cement manufacturing industry
P Mbango - Academy of Marketing Studies Journal, 2017 - search.proquest.com
The focus of the study was relationship marketing (RM) in the context of business-tobusiness
in the cement manufacturing industry in South Africa. The studys literature reveals that there …
in the cement manufacturing industry in South Africa. The studys literature reveals that there …
[图书][B] The Impact of Logistics Service Quality (LSQ), Relationship Marketing (RM) and Relationship Power (RP) on Customer Satisfaction in the Jordanian Third Party …
AFO Taha - 2019 - search.proquest.com
Abstract Logistics Service Quality (LSQ), Relationship Power (RP) and Relationship
Marketing (RM) are regarded as the most important criteria leading to customer satisfaction …
Marketing (RM) are regarded as the most important criteria leading to customer satisfaction …
[PDF][PDF] RELATIONSHIP MARKETING AND CUSTOMERS'LOYALTY IN HOTEL INDUSTRY: THE MEDIATING EFFECT OF CUSTOMERS'SATISFACTION
OD ALABI - researchgate.net
Today, it is observed that there is stiff competition in the Nigerian hospitality industry. As a
result of this, hoteliers expect to initiate and adopt appropriate strategies to solicit and retain …
result of this, hoteliers expect to initiate and adopt appropriate strategies to solicit and retain …