The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis
X Fan, L Zhang, X Guo, W Zhao - Journal of Retailing and Consumer …, 2024 - Elsevier
Many manufacturers who sell products through e-tailers in e-commerce channels launch a
real-time interactivity live-streaming channel. The live-streaming interactivity includes …
real-time interactivity live-streaming channel. The live-streaming interactivity includes …
The key opinion leader introduction and pricing strategy for live streaming e-commerce platforms considering the impact of network effects
H Zhang, R Sui, X Zha - Journal of Retailing and Consumer Services, 2025 - Elsevier
Live streaming e-commerce, as an emerging form of social media and platform, is
developing rapidly in recent years. To realize rapid growth in user base, some live streaming …
developing rapidly in recent years. To realize rapid growth in user base, some live streaming …
The Streamer's sales strategy choice considering sales effort
X Zhen, P Wang, X Li - Journal of Retailing and Consumer Services, 2024 - Elsevier
Streamers play a key role in publicizing products and promoting sales, and live streaming
has gradually become an important channel for firms seeking to sell products. Some highly …
has gradually become an important channel for firms seeking to sell products. Some highly …
Live-Streaming Adoption Strategies in Downstream-Dominant Supply Chain.
D Jin - Mathematics (2227-7390), 2025 - search.ebscohost.com
In recent years, live streaming has become popular among merchants as it helps them
obtain direct access to and attract customers. This study examines how weak upstream …
obtain direct access to and attract customers. This study examines how weak upstream …
Marketing Mix y estrategias de ventas en la Empresa D´ Fred Com Perú 2024
MDLM Garay Guillen - 2024 - repositorio.ucv.edu.pe
Esta investigación tuvo como objetivo general determinar la relación entre el marketing mix
y la estrategia de ventas en la empresa D'Fred Com Perú, Lima 2024. Se empleó una …
y la estrategia de ventas en la empresa D'Fred Com Perú, Lima 2024. Se empleó una …
Agile Logistics Platforms Enabling Elastic Supply Chains and Rapid Response
X Wang - International Conference on Traffic and Transportation …, 2024 - Springer
Throughout the protracted three-year COVID-19 pandemic, China's express logistics
industry has exhibited remarkable resilience and robust growth, thereby ensuring the …
industry has exhibited remarkable resilience and robust growth, thereby ensuring the …
Supply Chains and Rapid Response
X Wang - The Proceedings of the 11th International Conference …, 2024 - books.google.com
Throughout the protracted three-year COVID-19 pandemic, China's express logistics
industry has exhibited remarkable resilience and robust growth, thereby ensuring the …
industry has exhibited remarkable resilience and robust growth, thereby ensuring the …
The Adoption of Manufacturer's Self-Livestream Channel in a Market with Deceptive Low-Quality Products
Y Yao, Y Duan, Y Feng - papers.ssrn.com
Recent instances of deceptive low-quality products worsened by the growth of online
commerce have spurred numerous high-quality manufacturers to reconsider their …
commerce have spurred numerous high-quality manufacturers to reconsider their …