ChatGPT can revolutionize education by enhancing student engagement and making
learning more personalized. Drawing on UTAUT2, this study investigated determinants of …

This study attempts to understand the factors affecting usage intention, actual use,
satisfaction, perceived trust, and commitment to over-the-top (OTT) platforms. A research …

Building on the literature on trust and Persuasion Knowledge Theory, this study examines
the mediating role of trust in the relationship between algorithm performance expectancy …

Purpose This paper explores the Adoption of Technological Innovation (ATI) in the
healthcare industry. It investigates how the literature has evolved, and what are the …

The integration of ChatGPT within the workplace holds the promise of enhancing
professional communication, streamlining task automation, and expediting access to …

The purpose of this study is to understand the opportunities and challenges for the global
marketing field due to emergence of generative artificial intelligence and the need to …

The agricultural sector recognizes the potential of electronic marketplaces (e-markets) in
enhancing efficiency, market access, and pricing over traditional markets. Despite this …

As the utilization of modern fintech credit products, such as Buy-Now-Pay-Later (BNPL),
continues to grow, there is a growing need to enhance our understanding of their adoption …

Denna studie undersöker unga vuxnas perspektiv på integritet och säkerhet inom ramen för
övergången till ett kontantlöst samhälle i Spanien. Med fokus på hur digitala …

Metaverse, a convergence of cutting-edge technologies, is emerging as a transformative
paradigm, seamlessly blending the physical and digital realms. This study delves into the …