Purpose The purpose of this paper is to analyze message features of fear appeals in current
British road safety campaigns directed against mobile phone use while driving and to …

Due to the increasing rates of mobile phone adoption in low-income communities in the
United States, mobile apps can be used to increase access to prenatal care in this …

This chapter begins by surveying the prevailing health communication theories that have
informed public relations over the last few decades and then critiques the approaches …

Although existing public relations research has explored self-efficacy as a psychological
factor that predicts behaviors, the construct has been loosely conceptualized and …

Purpose Public service announcements (PSAs) are frequently used tools to try to change
attitudes and behaviors on social issues, including texting and driving, which has been …

Communicators often find it challenging to prioritize the public and manage their comments
during risk communication. This study explored the effects of comments as interactivity cues …

This study examined individuals' prosocial behaviors by integrating two theories (STOPS:
situational theory of problem solving and AAM: anger activism model). To explicate the …

El presente estudio profundiza en las características de los posts de Facebook con más
engagement publicados en octubre por las organizaciones internacionales contra el cáncer …

Engineering practitioners consider non-technical complexity, related to systems under
design, to be uneasy to address, due to perceiving it to be outside their expertise. Tackling …

Conversational agents (CAs) or chatbots are computer programs designed to participate in
human-like conversations with their users. The growing interest in these agents is evident in …