Purpose This present study aims to investigate the mediating effect of halal label perceived
importance (HPI) on buying intention (BI) of small and medium enterprises (SME) food …

Purpose The existing halal tourism literature has paid insufficient attention in discussing the
COVID-19 protocol as a marketing strategy tool for tourism managers. The COVID-19 …

This study designs a halal economic model of tourism within the framework of Islamic sharia
enforcement in Aceh to boost economic growth within community. This study used an expert …

Purpose The rapid development of Muslim travelers traveling to halal destinations
stimulated this study to elucidate revisit intention based on the fundamental aspects of …

Purpose The purpose of the study is to measure the performance level of halal compliance
practices by the halal-certified restaurants in Malaysia and rank and rate them based on …

Purpose This study aims to examine the effect of Muslim consumers' religiosity on their
brand verdict regarding clothing brands, through the mediating role of decision-making style …

This article delves into sustainable growth strategies for Islamic banks, focusing on
expanding and developing Islamic branding. Overcoming challenges and outlining an …

Tujuan dari penelitian ini adalah untuk mengetahui dan memahami hal yang dapat
mendorong melakukan keputusan pembelian suatu produk di coffe shop yaitu kualitas …

Penelitian ini bertujuan menganalisis pengaruh Sertifikasi Halal, Harga dan Kualitas
Pelayanan terhadap Keputusan Pembelian melalui Brand Image. Responden penelitian ini …

Penelitian ini bertujuan untuk mengetahui seberapa penting brand image restaurant yang
sudah bersertifikat halal dan bagaimana responden konsumen tentang hubungan brand …