Consumer decision‐making in Omnichannel retailing: Literature review and future research agenda
The emergence of omnichannel retailing has revolutionized the way traditional e‐commerce
business operates, subsequently bringing fundamental changes to consumer expectations …
business operates, subsequently bringing fundamental changes to consumer expectations …
Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour
A Javornik - Journal of Retailing and Consumer Services, 2016 - Elsevier
Augmented reality has emerged as a new interactive technology and its unprecedented way
of complementing the physical environment with virtual annotations offers innovative modes …
of complementing the physical environment with virtual annotations offers innovative modes …
How to generate loyalty in mobile payment services? An integrative dual SEM-ANN analysis
Purpose The surging entrance of new mobile payment merchants into the growing market
has prompted the need for an in-depth understanding of loyalty formation to retain …
has prompted the need for an in-depth understanding of loyalty formation to retain …
The role of live streaming in building consumer trust and engagement with social commerce sellers
A Wongkitrungrueng, N Assarut - Journal of business research, 2020 - Elsevier
Live streaming services (eg, Facebook Live), whereby video is broadcast in real time, have
been adopted by many small individual sellers as a direct selling tool. Drawing on literature …
been adopted by many small individual sellers as a direct selling tool. Drawing on literature …
Virtual reality presence as a preamble of tourism experience: The role of mental imagery
While the dominant research stream on tourism technologies has investigated the adoption
of self-service, mobile, and web-based technologies, the potential of destination marketing …
of self-service, mobile, and web-based technologies, the potential of destination marketing …
Digital sensory marketing: Integrating new technologies into multisensory online experience
People are increasingly purchasing (eg, food, clothes) and consuming (eg, movies, courses)
online where, traditionally, the sensory interaction has mostly been limited to visual, and to a …
online where, traditionally, the sensory interaction has mostly been limited to visual, and to a …
How do product recommendations affect impulse buying? An empirical study on WeChat social commerce
Social commerce is creating increasing opportunities for consumers to access product
recommendations. Evidence from practical and academic literature shows that product …
recommendations. Evidence from practical and academic literature shows that product …
Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook
AJ Kim, KKP Johnson - Computers in human behavior, 2016 - Elsevier
This study examined the influences of positive brand-related user-generated content (UGC)
1 shared via Facebook on consumer response. The model tested was derived from the S–O …
1 shared via Facebook on consumer response. The model tested was derived from the S–O …
Let me imagine that for you: Transforming the retail frontline through augmenting customer mental imagery ability
The rapid development of augmented reality (AR) is reshaping retail frontline operations by
enhancing the offline and online customer experience. Drawing on mental imagery theory …
enhancing the offline and online customer experience. Drawing on mental imagery theory …
Searching online and buying offline: Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention
In recent times, the increasing accessibility of mobile technology has led to changes in
consumers' purchasing behavior. Despite the gloom and doom hearsay about how …
consumers' purchasing behavior. Despite the gloom and doom hearsay about how …