Festivals provide economic, social and cultural benefits to the communities in which they
occur, and contribute to event tourism and destination marketing. This research reports a …

Segmenting target audiences can deliver increases in audiences attending events. An
examination of segmentation research progress in the field is needed to assess the extent …

This research explains how attributes perceived during the festival celebration generate
loyalty in terms of satisfaction. As regard, tangible aspects (festival entertainment and …

With the adverse effects of the COVID-19 pandemic widely visible in the event industry,
event organizers face challenges regarding customer retention in the form of return visits …

Although scholars agree that the festival experience is multidimensional, there is still no
consensus in terms of the dimensions of quality and perceived value, being the analysis of …

Tourism destinations rely on visitors' loyalty for continued profitability, which is reflected in
repeat visits to a particular destination. Events play a critical role in enhancing the demand …

Purpose The purpose of this paper is to propose and introduce a new classification model to
segment a nation's cultural tourists based on their motivations to travel to a military music …

Purpose This paper explores the factors motivating people to attend the Dutch hardstyle
festival, Defqon. 1. This paper delivers new insights to festival attendance by including social …

Tourism destinations actively pursue hosting a portfolio of events regularly, aiming to
establish themselves as distinct host destinations. All of these events take place in unique …

본 연구의 목적은 선행연구를 바탕으로 축제 만족 요인으로 재미, 일탈, 사회적 일치, 독창성을
제시하여 축제 만족에 미치는 영향과 제시된 하위요인들이 축제 만족을 매개로 장소 충성도에 …