Purpose This study aims to verify the influence of chief executive officer (CEO) cognitive trust
and governmental support on marketing innovation. Additionally, it evaluated the influence …

Purpose This paper aims to explore the factors that influence innovation and productivity in
small and medium-sized enterprises (SMEs) manufacturing enterprises in Colombia, in …

Purpose The purpose of this paper is to develop an innovative branding method based on
the hermeneutical approach and interpretive theory, to respond to the need of a simple and …

Purpose This paper aims to examine the role of a large competitor's entry and level of
innovativeness in consumer adoption of new products. Design/methodology/approach This …

Strengths and weaknesses of the innovative development of Ukraine are identified. Possible
sources of Ukrainian enterprises innovative development funding were analyzed and factors …

El objetivo de este trabajo es indagar la incidencia de la cooperación tripartita entre
Universidad, Empresa, Estado sobre los diferentes tipos de innovación y la productividad de …