Expectations are generated by a variety of factors. We indicate a flow chart for the role of
expectations at the point of choice and in influencing sensory perception at the time of …

A growing number of brands are becoming associated with a portfolio of different product
categories. Although concerns have been raised that adding products to a brand may …

Electric utility managers are accustomed to technology choices, both in day-to-day load
dispatching decisions and in the selection of new innovations to support utility operations …

Prior research has demonstrated that customer evaluations of a new product are directly
related to the degree to which a company's skills are perceived to “fit” with those required to …

Developing countries are faced with large shortfalls of electric-power generation, shortages
of usable indigenous fuels, and transportation bottlenecks for those fuels. The loss of …

The incidence of companies restating their financial results has recently been increasing
steadily each year. This has resulted in the public trust in large companies being eroded …

This study investigates how two different forms of conditional corporate charitable support
(purchase-based and profit-based) and two different forms of unconditional support …

When making inferences, people are often confronted with situations with incomplete
information. Previous research has led to a mixed picture about how people react to missing …

People often make inferences with incomplete information. Previous research has led to a
mixed picture of how people treat missing information. To explain these results, the authors …

This study aimed to investigate the extent to which consumer information concerning several
attributes of the pineapple juice packaging, including the manufacturing process, influenced …