Pandemics have been an unfortunate but consistent facet of human existence over
centuries, threatening lives as well as livelihoods globally. Disconcertingly, their frequency …

This chapter reviews the theoretical and empirical literature on the concept of credibility and
its areas of application relevant to information science and technology, encompassing …

When customers journey from a need to a purchase decision and beyond, they rarely do so
alone. This article introduces the social customer journey, which extends prior perspectives …

A basic yet crucial question is: why should the firm engage in database marketing? We
discuss three fundamental motivations: enhancing marketing productivity, creating and …

Although the use of 9priceendingsiswidespreadamongstUSreta….Inthispaper,
wepresentaseriesofthreefield-studiesinwhichpriceendingswereexperimen …

We use the results of three large-scale field experiments to investigate how the depth of a
current price promotion affects future purchasing of first-time and established customers …

Managers often state that they are reluctant to vary prices for fear of “antagonizing
customers.” However, there is no empirical evidence that antagonizing customers through …

Internet auction companies have developed innovative tools that enable sellers to reveal
more information about their credibility and product quality to avoid the “lemons” problem …

How do retailers react to cost changes? While temporary sales account for 95% of price
change in our data, retail prices respond to a wholesale cost increase entirely through the …

This study employs Berger's STEPPS (social currency, triggers, emotion, practical value,
public, and stories) framework for assessing the messaging factors that influence eWOM in …