Anthropogenic carbon emissions have the potential to trigger changes in climate and
ecosystems that would be catastrophic for the well-being of humans and other species …

Social norms have been investigated across many disciplines for many years, but until
recently, studies mainly provided indirect, implicit and correlational support for the role of …

For a policy-maker promoting the end of a harmful tradition, conformist social influence is a
compelling mechanism. If an intervention convinces enough people to abandon the …

Interventions are to the social sciences what inventions are to the physical sciences–an
application of science as technology. Behavioural science has emerged as a powerful toolkit …

As globalization brings people with incompatible attitudes into contact, cultural conflicts
inevitably arise. Little is known about how to mitigate conflict and about how the conflicts that …

Applied cultural evolution includes any effort to mobilize social learning and cultural
evolution to promote behaviour change. Social tipping is one version of this idea based on …

Corruption in the form of bribery continues to be a major societal challenge around the
world. The current lab-in-the-field study tested whether dynamic descriptive norms …

Developing interventions to change human behaviour at scale is critical to achieving the
new Global Biodiversity Framework goals. One strategy that conservation practitioners can …

We provide the first causal evidence that economic conditions can affect a family's decision
to practice female genital cutting (FGC). In a conceptual framework that overlays economic …

Stories have played a central role in human social and political life for thousands of years.
Despite their ubiquity in culture and custom, however, they feature only peripherally in …