Despite the growing importance of influencers' word‐of‐mouth through audiovisual content,
little is known about its effect on consumers' brand evaluation, purchase intentions, and …

Purpose Building on the theory of brand psychological ownership, this paper aims to explore
the mediating role of brand psychological ownership in the relationship between brand …

One modality to estimate men's formidability and aggressive proclivities is their facial width-
to-height ratio (fWHR). Such inferences may further influence perceptions of men as fathers …

Individuals use facial width-to-height ratio (fWHR) to infer men's formidability. We
hypothesized that fWHR assessments would form a basis for men's coalitional value, with …

This paper examines the relationship between consumer loneliness, boredom,
telepresence, influencer-brand image congruence and purchase intention by investigating …

Purpose The symbolic presentation of products through images in online environments
allows consumers to use or experience products only through imagination. Existing literature …

RETRACTED ARTICLE: The Role of the Internet of Things Content in Branding: A
Framework Designed from the Technology Perspective | Journal of the Knowledge …

As a booming branch of online retailing, live-streaming e-commerce can present abundant
information dimensions and diverse forms of expression. Live-streaming e-commerce has …

Global business today is driven by brands, each with a unique story, but rarely of a product
that is a public good. Building a brand requires careful planning, creativity, and an …

O objetivo do estudo é analisar o branding equity sob a perspectiva dos consumidores de
serviços fitness, visando desenvolver estratégias organizacionais. Estudar o assunto é …