Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga dan brand
image terhadap keputusan pembelian produk hand and body lotion merek Citra. Populasi …

The disruption era has pushed all business activities to move to digital. The emergence of
these digital activities also made many brands try to maintain their existence by increasing …

Beberapa tahun terakhir, banyak perubahan telah terjadi dalam dunia pendidikan tinggi.
Dulunya menempuh perkuliahan di perguruan tinggi dianggap sebagai suatu hal yang …

The increasing competition in higher education institutions has made brand awareness an
integral part of their marketing activity, to increase student enrollment rate. The study …

Abstrak Pandemi Covid-19 berimbas Usaha Mikro, Kecil dan Menengah (UMKM) yang
berdampak terhadap berbagai sektor. Menurut literatur yang digunakan, diketahui jika …

A high level of brand awareness and brand image enhances customersfavourable word-of-
mouth referrals which in turn, strengthens their WTP a high price for a brand. Despite the …

This research aims to test Brand Awareness Based Buying Decision Analysis as an Impact
on Google Ads and Facebook Ads. The study was conducted on 97 respondents who are …

Objective: The perception of international school brands among parents plays a pivotal role
in enrollment, reputation, competitiveness, and long-term viability. A positive brand image …

Membangun kesadaran merek merupakan salah satu strategi pemasaran yang dapat
mengarahkan konsumen untuk mengembangkan preferensi mereka terhadap merek dan …

This study attempted to identify and provide an understanding regarding the factors that are
integral for building customer loyalty towards retailers in Malaysia. SPSS and SEM were …