Virtual reality (VR) has become one of the most popular technologies in the context of
customization. However, little is known about whether, how and why the use of VR affects …

Global sales of second-hand luxury products are steadily increasing. To better understand
key drivers for purchasing second-hand luxury products, a survey was conducted including …

Although there is ample evidence that consumer attachment varies across luxury and non‐
luxury brands, there is a lack of research in understanding the predictors, moderators and …

Virtual clothes consumption is part of the digital virtual consumption practices of the global
NFT phenomenon and the global digital fashion trend. While cutting‐edge technologies …

Literature on garment reuse focussing on consumer behaviour and end-of-life products is
scarce. Our study addresses this gap by exploring significant predictors of end-of-life …

Purpose This study investigates the determinants of eco-buying behavior by incorporating
individual attributes such as personality traits and personal values and the theory of planned …

The study explores the factors that influence consumers to choose between online and
offline channels for purchasing products and services. Using a quantitative approach, data …

The growth of the economy has occasioned a shift in consumption patterns in the South
African luxury markets. This study aims to investigate the purchasing behaviour of emerging …

Aim of the Study: In Pakistan women are a significant part of the population and women play
an important role in the economy of the country. The research study focused on the true …

Global sales of second-hand luxury products are steadily increasing. To better understand
key drivers for purchasing second-hand luxury products, a survey was conducted including …