For almost four decades, Theories of Human Communication has offered readers an
engaging and informative guide to the rich array of theories that influence our understanding …

Responding to challenges by Wartella (1994) and Zarefsky (1993) to describe the
underlying nature of the discipline we teach, this essay develops a detailed model of the …

Employing public relations as a paradigmatic instance of strategic communication, this
article challenges the prevailing view of publics as reactive entities. The article briefly …

Communication and rhetoric are inherent aspects of architecture. Architecture uses signs to
communicate its function and meaning. This communication is rhetorical when it induces its …

This article reviews semiotics research in mainstream journals of communication. First, we
offer a quantitative analysis of the extent to which the journals recognize semiotics as a …

The box office and video success of Pretty Woman, ranking it as 1990's favorite movie,
illustrates its appeal to American viewers. Reviewers consistently praised the movie and …

This article reads John L. Austin rhetorically and achieves two things thereby. First, it grasps
the tensions subtending Austin's speech-act theory. These tensions arguably stem from …

In this article I propose to interpret Austin's conception of perlocution in light of Peirce's
philosophy of signs, through the lens of his notions of thirdness and speculative rhetoric in …

OBJECTIVES Never before has it been possible to hear Sebeok, a semiotician of
international stature, provide his first person explanations about semiotics and its relation to …

Semiotics is a science of communication and signification. Vast in breadth, yet limited to the
study of sign function, semiotics has been defined as' the exchange of any messages …