Creativity has long been thought to involve associative processes in memory: connecting
concepts to form ideas, inventions, and artworks. However, associative thinking has been …

The “standard” definition of creativity as novel and useful describes creative products, but
creativity is constituted by processes. This misalignment contributes to the oft-noted …

COVID-19 accelerated a decade-long shift to remote work by normalizing working from
home on a large scale. Indeed, 75% of US employees in a 2021 survey reported a personal …

Human-AI co-creativity involves both humans and AI collaborating on a shared creative
product as partners. In a creative collaboration, interaction dynamics, such as turn-taking …

Creative thinking is central to the arts, sciences, and everyday life. How does the brain
produce creative thought? A series of recently published papers has begun to provide …

The role of attention in creative cognition remains controversial. Neuroimaging studies have
reported activation of brain regions linked to both cognitive control and spontaneous …

Highlights•We outline a neurocognitive framework of creative cognition.•It focuses on the
role of memory, attention, and cognitive control.•It integrates evidence from cognitive and …

People's ability to think creatively is a primary means of technological and cultural progress,
yet the neural architecture of the highly creative brain remains largely undefined. Here, we …

What happens in our brains when we compose a melody, write a poem, paint a picture, or
choreograph a dance sequence? How is this different from what occurs in the brain when …

The present research used resting-state functional magnetic resonance imaging (fMRI) to
examine whether the ability to generate creative ideas corresponds to differences in the …