Consumer decision‐making in Omnichannel retailing: Literature review and future research agenda
The emergence of omnichannel retailing has revolutionized the way traditional e‐commerce
business operates, subsequently bringing fundamental changes to consumer expectations …
business operates, subsequently bringing fundamental changes to consumer expectations …
Omni-channel management in the new retailing era: A systematic review and future research agenda
YJ Cai, CKY Lo - International Journal of Production Economics, 2020 - Elsevier
Omni-channel retailing is a popular strategy in a new retailing era when digitalization, social
media, big data and other emerging technologies (eg, Artificial Intelligence (AI), virtual reality …
media, big data and other emerging technologies (eg, Artificial Intelligence (AI), virtual reality …
When digitalized customers meet digitalized services: A digitalized social cognitive perspective of omnichannel service usage
With the prevalence of digital technologies, various services have grown digitalized. Specific
to the marketing section, multichannel has been gradually replaced by omnichannel, which …
to the marketing section, multichannel has been gradually replaced by omnichannel, which …
The revival of retail stores via omnichannel operations: A literature review and research framework
The increasing importance of integrated fulfillment concepts revitalizes bricks-and-mortar
stores and puts them at the center of retail operations. So-called omnichannel (OC) concepts …
stores and puts them at the center of retail operations. So-called omnichannel (OC) concepts …
Mobile banking and AI-enabled mobile banking: The differential effects of technological and non-technological factors on digital natives' perceptions and behavior
Purpose The rapid growth of technology, including artificial intelligence (AI), in the banking
industry has played a disrupting role in traditional banking channels. This study aims to …
industry has played a disrupting role in traditional banking channels. This study aims to …
Customer experiences in the era of artificial intelligence (AI) in context to FinTech: a fuzzy AHP approach
Purpose The financial technology (FinTech) era has brought a revolutionary change in the
financial sector's customer experiences at the national and global levels. The importance of …
financial sector's customer experiences at the national and global levels. The importance of …
Sustainable supply chains in the age of AI and digitization: research challenges and opportunities
NR Sanders, T Boone, R Ganeshan… - Journal of Business …, 2019 - Wiley Online Library
Sustainability has become a global corporate mandate with implementation impacted by two
key trends. The first is recognition that global supply chains have a profound impact on …
key trends. The first is recognition that global supply chains have a profound impact on …
Omnichannel business
C Lehrer, M Trenz - Electronic Markets, 2022 - Springer
The widespread diffusion of digital technologies along with evolving consumer behaviors
and requirements have fostered the emergence of omnichannel businesses, ie, firms that …
and requirements have fostered the emergence of omnichannel businesses, ie, firms that …
Inroad into omni-channel retailing: Physical showroom deployment of an online retailer
The advent of mobile E-commerce and omni-channel consumers has powered the pure-play
online retailer's expansion towards omni-channel operations. In conjunction with the online …
online retailer's expansion towards omni-channel operations. In conjunction with the online …
Manufacturer encroachment and product assortment under vertical differentiation
T Zhang, X Feng, N Wang - European Journal of Operational Research, 2021 - Elsevier
To study channel choice and assortment selection under vertical differentiation, we propose
game-theoretic models in a supply chain consisting of a two-product manufacturer and a …
game-theoretic models in a supply chain consisting of a two-product manufacturer and a …