Purpose This paper aims to critically review the most cited literature published from 2000 to
2020 in 24 top-ranked marketing journals on the three most studied branding concepts of …

Purpose With the rapid development of fresh food e-commerce, sustaining customer loyalty
is becoming critical for fresh food e-tailers (FFE) to be competitive. This study aims to …

This study aimed to verify how consumers' intention to visit restaurants during the pandemic
is affected by consumers' risk perception and different types of trust. The sample was …

This study seeks to understand the specific factors on social media that help drive the
intention to purchase fashion‐related products, focusing on the central role of trust. The …

This study aims to investigate the impact of Turkish–Kurdish political relations on Kurdish
consumers' behavior toward Turkish products. The following variables were included as …

The burgeoning tourism and hospitality industry is plagued by numerous challenges that
pose significant hurdles to its long-term success and sustainability. These challenges …

The study examined the effect of celebrity attractiveness, celebrity trustworthiness, and
celebrity cause fit on the attitude toward green cosmetics. This was followed by the effect of …

This study examines the role of brand love and its relationship with brand-related variables,
such as brand quality, brand trust, brand commitment, and brand loyalty. A total of 265 …

Purpose This study investigates how artificial intelligence (AI) chatbots persuade customers
to accept their recommendations in the online shopping context. Design/methodology …

Purpose E-commerce and social media technologies can significantly benefit the food and
beverage industry by reducing costs, streamlining supply activities, and, most importantly …