Although ambient communication has been of particular interest to both marketers and
advertising agencies over the last several years, there is a paucity of academic research …

Rodzicielstwo jest utożsamiane z aktem zrodzenia z siebie człowieka, przekazaniem mu
życia, daniem początku nowemu ludzkiemu istnieniu. Rodzicielstwu przypisuje się doniosłe …

Advergames have been appearing alongside digital games since the very beginning.
Although they had been originally created as marketing tools, their gaming nature has made …

The contribution is focused on the conditions which allow the application of creativity in the
context of an organization. The aim of the article is to reveal the work environment factors …

Marketing communication is aimed at the stimulation and regulation of the needs that are
fulfilled by the means of purchase of the product or service. Ambient marketing is a term that …

The aim of the study is to present a theoretical model that describes the value of a media
product while presenting a synergy of economic, content, social, cultural and other factors …

One of guerrilla marketing benefits, among others, is an active involvement of the advertising
recipient. At the same time, the recipient participates on the dissemination and transfer of …

Sažetak Ovaj rad bavit će se programima za obradu slika i njihovom ulogom u današnjem
marketingu. Opisivat će se uloga marketinških kampanja i procesi izrade istih uz pomoć …

The aim of the present paper is to search transdisciplinary functional interconnection of
event marketing communication and social communication. Analysis of correlation of the …

Przemysł filmowy nie istnieje dzisiaj bez rozbudowanych działań marketingowych, opartych
na niestandardowych rozwiązaniach. W artykule zaprezentowano, w jaki sposób przemysł …