[HTML][HTML] Does engaging in global market orientation strategy affect HEIs' performance? The mediating roles of intellectual capital readiness and open innovation

B Tjahjadi, N Soewarno, J Jermias, H Hariyati… - Journal of open …, 2022 - Elsevier
This study aims to examine the effect of global market orientation strategy on the
performance of Indonesian Higher Education Institutions. Furthermore, it investigates …