Although there is increasing interest in place and destination branding, the inter‐disciplinary
nature of the field poses challenges for the development of a coherent knowledge base …

The study aims to summarise and classify the existing research and to better understand the
past, present, and the future state of the theory of customer experience. The main objectives …

Purpose The purpose of this study is to examine how brand attachment is related to brand
experience. The model tests the partial mediating role of brand trust and the moderating role …

Even though concepts such as brand experience and online brand credibility are critical in
destination marketing strategies, there have been no previous studies that have analyzed …

Purpose This study aims to examine the effect of sensory brand experience and involvement
on brand equity directly and indirectly through cognitive, emotional and behavioral …

The purpose of this paper is to examine the utilization of the marketing adaptability of
branded mobile applications (apps) in order to understand the relationship between …

The collective influence of destination personality and affective image on overall image
formation of a domestic urban destination and subsequently its influence on tourists' …

Brand personality is a key concept in marketing that can be used to create competitive
differentiation. Two of the most relevant dimensions of brand personality for academics and …

While brand experience has received increasing research attention in recent years, there
remains a need to develop and empirically test brand experience models to better …

Tourists' intensive use of information and communication technologies when planning travel
has forced destination marketing organizations to design online simulacra of destinations in …