Competitive intelligence can be used as a catalyst to guide green marketing strategies as
well as to create and maintain competitive advantage. The purpose of this article is to …

Penelitian ini menguji pengaruh positif green process innovation dan green product
innovation terhadap financial performances dengan corporate reputation sebagai variabel …

Green marketing is a movement that encourages businesses to develop and promote
environmentally friendly products. This research aims to examine the effect of green …

This study focuses on MSMEs performance evaluation because they have unique features
such as not having a quantifiable objective, not having a record of company operations, but …

Companies should ensure environmental sustainability and promote sustainable marketing
in their business actions. The objective of the study is to analyze environmental …

Satisfactory business performance in a competitive market is a major challenge for small
and medium-sized enterprises (SMEs). This study proposed that it can be achieved through …

Penelitian ini bertujuan untuk mengkaji dan menganalisis hubungan budaya organisasi
hijau dan pemasaran hijau terhadap keunggulan kompetitif hijau, dengan inovasi hijau …

This paper examined the effect of green marketing practices on business performance.
There has been relatively little research that examined the effect of green marketing …

As the center of business today is gradually transfer from enterprise-oriented to customer-
oriented, customer perceived value was paid more and more attention by various market …