Purpose This study aims to investigate the effect of brand authenticity on consumer brand
loyalty in the Pakistani frozen food industry sector in the light of the stimulus-organism …

Purpose This study aims to investigate the intricate interrelationships between brand
experience, self-congruence, brand trust, brand image and brand love within the halal …

This study examines whether the effects of perceived corporate social responsibility (PCSR)
on brand equity and brand loyalty are jointly mediated by brand image and brand reputation …

Businesses are increasingly focusing on brand experience due to its dual role in directly
creating customer value and shaping customers' perceptions of brand equity. This study …

Research on destination brand engagement (DBE) within the tourism context has mainly
focused on its outcomes rather than its antecedents. This study diverges from previous …

The fashion industry in Indonesia continues to proliferate, driven by stable economic growth
and increasingly dynamic changes in people's consumption patterns. As future consumers …

La importancia de las marcas radica en su capacidad para establecer conexiones
emocionales con los consumidores, por lo que, los estudios de moda abordan aspectos …

This study examines Destination Brand Engagement (DBE) in the context of tourism
primarily focusing on its outcomes rather than its antecedents. This study differs from …

Este relatório foi elaborado sob a orientação do Professor Jorge Lopes como parte do
estágio realizado no Centro Porsche Braga, como requisito para a conclusão do mestrado …

The objective of this study is to analyse the influence of brand positioning and brand
preference on the decision to purchase the iPhone in the city of Sumenep. One of the key …