A key feature of a robust academic discipline is that its homegrown theories and investing in
theory contribute to building good research. In the field of sport and social media research …

This study measured if residents, or subsets of residents, experienced social event impacts
(SEIs) and social media event impacts (SMEIs) from a major sport event. Panel data were …

Times of crisis impact the careers and brand management of athletes. The COVID-19
pandemic serves as the research context as we explore how athletes react, cope with, and …

Purpose This chapter explores social media and athlete mental health and well-being from a
sociological perspective. The chapter provides an overview of current literature and …

The advent of social media has transformed society in terms of the way information is
created and disseminated. In professional and private spheres such as events, social media …

Elite athlete, 225 big and small instagram stories, 95–96 data collection, 96–97 digital
ethics, 97 digital landscape, 91–92 small story, 100 identities and lives, 91 Instagram, 93–94 …

Based on the understanding that social media can distract athletes and impact performance
during major sport events, this research sought to understand how sport organizations help …

Sport and social media is a vibrant area of research and theory has played an integral role
in the building and development of the sport and social media literature. This chapter …

Athletes attract significant interest from the public which can be leveraged to build highly
distinguishable athlete brands. With the inception of social media platforms, athletes have …

A coach's behavior significantly influences both athlete and team morale. As a generational
change occurs, the behaviors exhibited by coaches may also require change. As members …