THE ROLE OF SOCIAL MEDIA ON CONSUMER BEHAVIOR AND MOTIVATION TOWARDS SUSTAINABLE PRODUCTS

EA HUSLAN, MN HASSIM - Quantum Journal of Social Sciences and …, 2024 - qjssh.com
This research seeks to establish the role of social media in changing consumers' buying
behaviour and their motivations for purchasing sustainable products and their attitude …

Istraživanje percepcije virtualnih influencera u ponašanju potrošača

S Bartolić - 2024 - unirepository.svkri.uniri.hr
Sažetak Navike potrošača se mijenjaju napretkom tehnologije koji im omogućuje da
prikupljaju informacije koje utječu na njihove odluke putem različitih društvenih medija …

Misleading Advertisements as a part of unprofessional trade practices–A critical appraisal of regulatory mechanism and Business Ethics

DM Jadhav, S Johri, V Sonule - Journal of Positive School …, 2022 - journalppw.com
Industrialization and market competition has led to increased use of technology including
advertising as a means of holding market by using strategic skills. Electronic as well as the …

The Role of E-WOM in Shaping Consumer Behavior and Its Effect on Purchase Intention

RV Aggarwal - 2022 - search.proquest.com
Consumers,” particularly teens, are becoming more aware of the items and services they
buy and consume these days.” Rather of relying just on the product advertisement, people …