L Huang, J Savary - Journal of Marketing Research, 2023 - journals.sagepub.com
The authors examine how person-to-person (P2P) payment methods affect consumers' participative pricing decisions. Participative pricing occurs when people choose how much …
Digital financial platforms have become an integral part of consumers' lives–resulting in the datafication of everyday life and potential for uniquely impacting financial well‐being …
P Chintagunta, AA Labroo - Journal of the Association for …, 2020 - journals.uchicago.edu
The most consequential of influences on, and influences of, consumer behaviors are likely to occur frequently over time, be pervasive over time, or have impact over extended durations …
R Tandon, P Charnsethikul, I Arora… - Proceedings on …, 2022 - petsymposium.org
Venmo is a US-based mobile social payments platform. Each Venmo transaction requires a “payment note”, a brief memo. By default, these memos are visible to all other Venmo users …
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as …
1.1. Background In Australia, an estimated 56.9% of adults participate in gambling each year (Hing et al., 2021). Electronic gaming machines (EGMs), more commonly known as “pokies” …
A Park, C Cryder, R Gershon - Available at SSRN 4070934, 2022 - papers.ssrn.com
Financial interactions can be uncomfortable. The current research focuses on a particularly uneasy interaction consumers face with their friends and acquaintances: the need to ask for …
Generation Z growing up and gaining more important roles as a consumer group, the unfolding global economic crisis and the increasing need for sustainability create a vacuum …
Research in consumer psychology is essential for developing a deep understanding of how consumers make financial decisions as well as for creating solutions to improve this …