Social media and its applications are a part of daily life in Turkey and the rest of the world. In
2022, about 80.7% of Turkey's population (69.9 million people) spent an average of 8 h daily …

With the advent of the Internet and other digital technologies, contemporary businesses from
all sectors are using social media for communication with consumers to engage them …

With the prevalence of social media networks (SMNs) as platforms for community
engagement, substantial attention from academics and practitioners has been paid to …

The importance of online social networks (OSN) in tourism has been well documented in the
literature. Most OSN share common characteristics. One of them is allowing users and …

Tourism growth is a significant factor in the economic development around the globe, and
eco-innovation and tourism policies could improve the tourism development and needs the …

Purpose Many tourism-related industries, such as hotels, use social media as a marketing
tool for promotion and distribution. This paper aims to use a model that explores the impact …

Evolution of family leisure time have increased the demand for attractive destinations. In
tourism, destination choice (DC) is considered a critical, complex and contextual decision …

Due to the emergence of Web 2.0 and consequently the increased use of social media, this
study aims to explore the role of social media in changing the behavior of tourists and the …

With the rapid growth of social media practice in the tourism industry, destination-marketing-
organization-generated content (DGC) has become an important communication tool in …

Travel bloggers are among digital influencers who share travels with their followers and
impact their opinions. This study applies netnography to gain a better understanding of this …