Aggregate level simulation procedures have been used in many areas of marketing. In this
paper we show how individual level simulations may be used support marketing theory …

Many theories of consumer behavior involve thresholds and discontinuities. In this paper, we
investigate consumers' use of screening rules as part of a discrete-choice model …

In this paper, we study the differential influence of online user-generated content (UGC),
specifically blogs, across the multiple stages of decision making of venture capitalists …

If customers do not consider your product, they can't choose it. There is evidence that 80% of
the uncertainty in choice models can be explained by simply knowing the consideration set …

Social media has progressively grown in the last century and is now seen as a potential
opportunity for various purposes, including the decision-making. Present work explores how …

Response latencies provide information about consumers' choice behavior in a conjoint
choice experiment. The authors use filtered response latencies to scale the covariance …

Purpose–The purpose of this paper is to explore the tendency of some consumers to use the
purchase behavior of unknown other consumers as a purchase decision heuristic, by first …

Over the past two decades, validation of choice models has focused on predictive validity
rather than parameter bias. In real-world validation of choice models, true parameter values …

The prevalent multichannel shopping environment is driving many consumers to choose
between online and offline channel at the information search and product purchase stages …

This paper analyzes applications of conjoint analysis (CA) by marketing research institutes
in Germany, Austria, and Switzerland. Based on a survey of 304 CA studies conducted in …